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10 tips to become a more successful PR pro
In today’s ultra-competitive PR world you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro. I hope they help you, too. Do your homework....
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5 ways to create expert content with limited resources
In the world of tighter budgets, less staff and more workflow, who has time to write content? How much do you have to write to be effective? Why write it at all? A recent business study showed that...
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10 free tools to manage your personal brand and online reputation
Personal branding dilemma (Photo credit: stefano principato) Do you Google yourself and find another person with your same name pops on the screen? Want to prevent a recruiter from seeing those drunk...
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10 steps to building and managing your personal brand
Personal Branding Formula (Photo credit: stefano principato) “All of us need to understand the importance of branding… we are CEOs of our own companies: Me Inc. …our most important job is to be head...
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5 ways to jumpstart your content marketing
Are you having trouble producing enough content? Want to do more with less staff? Need to develop a long-term plan for your efforts? Here are five things you can do in 2013 to help you answer your...
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7 ways to avoid common PR campaign pitfalls
Managing a PR campaign takes a lot of hard work and effort. To ensure success of your PR campaigns, you should avoid these seven common pitfalls or mistakes 1. No integration A campaign is more than a...
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Less content is more: 7 tips to successful content marketing
More companies are increasing their content output, leading some experts to say that the growth in the amount of content is leading to content shock. Content shock is where there is more content than...
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10 free keyword research tools for writing compelling headlines
Whether you are writing headlines or copy for your website, blog posts, or news releases, keyword research can help you write better. You will know what words your audience cares about, how they search...
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